Problem:
As the city evolves, people begin to forget what came before: the signs painted on brick walls, the music born in small rooms, and the cultural legacy that shaped Memphis’s identity, causing its history to fade into the background of modern life.
Solution:
By grounding the story in physical reminders of the past, the city’s cultural legacy becomes tangible, allowing audiences to see Memphis’s magic as something lived-in, enduring, and inseparable from daily life.
World Board:
A collection of merch and a rebranded website using distressed typography and developing a color palette to be used throughout the campaign.
