Problem:
With endless streaming platforms and channels competing for attention, viewers are overwhelmed by choice, making it harder for any single network to cut through and feel essential.
Solution:
Sports cut through the noise. As a universal passion that brings people together in real time, live sports on SNY create shared moments, emotional investment, and a sense of community that few other forms of content can match. This video highlights the ability of SNY to bring people together.
"Settle It With SNY" Script
Three people sit together on the couch. A girl between two guys. The guys shout over her.
Man 1
Come on man its the last episode of love island.
Man 2
No way Im tryina watch the dancing with the stars,
Man 1
Dancing with the stars??
Man 2
Yeah dude Alix Earl got moves
The two men bicker back and forth about their respective shows.
The girl in the middle turns her head, watches, says nothing.
She grabs the remote and changes the channel. We hear the SNY broadcast boom through the room.
They break their necks to the TV and go silent.
The three of them smile, and relax into the couch.
LOGO
SETTLE IT WITH SNY